News

d’aucy in Ivory Coast: FOOH campaign to raise awareness of eating well

d’aucy recently rolled out a bold FOOH (Fake Out-Of-Home) campaign in Côte d’Ivoire. This innovative initiative features a can of peas falling from the sky in the centre of a primary school, drawing attention to the importance of eating vegetables among young people.

With this FOOH campaign, which uses augmented reality techniques to create a striking visual impact, d’aucy aims to raise awareness among parents and children of the importance of a balanced diet. The brand is thus demonstrating its commitment to ‘Giving the best to Ivorian families’ and being a quality partner for a healthy and varied diet.

New frozen products in New Caledonia!

The new frozen range "gratins" is making its appearance on the frozen shelves of supermarkets in New Caledonia!

An innovative format thanks to the individual tray, and a gourmet, colorful visual to offer consumers new recipes!

SIAL exhibition in Paris - 2024 edition!

d’aucy international teams were present at the SIAL (international agri-food exhibition) for this 60th edition.

This fair is an opportunity to meet our customers and prospects but also to discover our products and latest innovations implemented through tastings prepared by our chef Stéphane Orière.

Launch of d’aucy’s range of cooked vegetables in jars in Sagapore !

Actions in support of our range of d’aucy cooked vegetables are continuing in Singapore: In store with tastings sessions allowing consumers to taste the products and on social networks with the sharing of recipes made from them, showing the many possible usage and practicality of the products!

Here’s a recap of the Gulfood exhibition in Dubai!

From February 19 to 23, 2024, the export teams from d’aucy and Cocotine attended the Gulfood exhibition in Dubai. This event provided a great opportunity for the teams to engage in meaningful discussions with current clients and connect with a variety of new prospects.

Just like last year, local Chef Vanessa Bayma was present at the booth, delighting visitors with delicious recipes showcasing products from both brands. The vegetable spreads were particularly well-received!

New frozen products in New Caledonia!

The new frozen range "gratins" is making its appearance on the frozen shelves of supermarkets in New Caledonia!

An innovative format thanks to the individual tray, and a gourmet, colorful visual to offer consumers new recipes!

d’aucy rolls out its new identity worldwide

Maximising on-shelf visibility, differentiating our offer from competitor national brands and distributors, telling a stronger product story that communicates quality and naturalness - these are the key orientations of d’aucy’s new visual identity! This new identity was initially unveiled on the packaging of d’aucy products in France, and its roll-out has continued in recent months in all countries in which the brand is present, with appropriate adjustments made for each market.

d’aucy communicates about its change of identity

Across the regions, the brand’s change of identity is being supported by a communication strategy that aims to reassure consumers loyal to d’aucy products. In summary, there is no change to taste, quality and price - only the design has a new look!

A new “Healthy” range in Germany

In August 2020, the new line of d’aucy canned food hit the shelves in German supermarkets. The items are vacuum-packed, with zero salt, sugar, preservatives or added flavouring, and no juice when opened. The range includes original recipes such as quinoa duo, spelt and soya beans, as well as more traditional products such as sweetcorn, peas, and peas and carrots. German consumers will be delighted to find the ingredients they need to cook healthy, balanced meals. The combination of eye-catching recipes with a unique, modern design means this “slim” range of canned foods is sure to stand out on the shelves! Two sizes are currently available: 5 oz and 12 oz, to meet every need!